Abstract : In the Twenty First Century, there has been steady consciousness towards the necessity to empower woman in order to improve their socioeconomic status. Role of Media is vital in empowerment as it has a wide and easy access. It has been involved in empowering woman in India. The present article tries to find out various means for the empowerment of woman, its impact on the socioeconomic status of woman; the factors affecting their improvement. It also tries to identify the challenges to empower the woman. The most used means of accessing information by the woman is mainly radio and television.